Scene Partners, an experiential entertainment venture builder, has announced StagePlay, a groundbreaking virtual platform and production process that extends the reach of live entertainment beyond physical venues, bringing performances to audiences worldwide.

StagePlay’s performance capture process allows producers, performers, and creators to efficiently and affordably capture their performances in stereoscopic 3D and distribute them live or on-demand. The StagePlay app, developed for mixed-reality headsets like Apple Vision Pro and Meta Quest, enables remote audiences to participate in live entertainment experiences virtually from their homes.

StagePlay utilizes the latest innovations in mixed reality to believably recreate the in-venue experience, including leveraging ultra-high-resolution stereoscopic video and immersive spatial audio, giving remote audiences unprecedented access to plays, musicals, concerts, and other performances. With its unique approach, StagePlay represents a major step forward for live performance accessibility.

“The arrival of StagePlay is a significant milestone for Scene Partners, a game-changer for audiences, and a huge leap forward for the live entertainment industry,” said Matt Britten, Founder of Scene Partners. “For years, creators of live entertainment have sought ways to digitally reach untapped audiences while maintaining the magic of live performance. With StagePlay, live entertainment is made more accessible than ever, offering audiences an immersive experience no matter where they are.”

Scene Partners has formed strategic partnerships across the theater and technology industries to build this experience, including an exclusive partnership with Finland-based production and technology firm Second Theatre, led by founder Erkki Izarra.

At launch, StagePlay will feature an electrifying, high-energy performance from the globally renowned Blue Man Group, which was captured in the show’s original theater of over 30 years in New York City earlier this year. The filming marked the first U.S. theatrical production captured in this format for viewing on mixed-reality headsets, continuing the long tradition of Blue Man Group’s innovative use of technology in its storytelling.

“Blue Man Group is the perfect first show for this platform—its vibrant artistry has captivated millions of audience members worldwide, and now it will reach even more fans through StagePlay,” added Britten.

“Blue Man Group has always been about pushing creative boundaries and exploring new ways to connect with audiences,” said Matt Ramsey, Artistic Director, Blue Man Group. “Partnering with Scene Partners to bring our show to StagePlay is an exciting evolution of that mission. Now, fans everywhere can experience the humor, music, and spectacle of Blue Man Group like never before—from anywhere.”

Beginning today, entertainment industry professionals can request a demo at StagePlay.com to experience virtual viewing with StagePlay and enjoy an extended preview of Blue Man Group. Currently, in private beta, the StagePlay app is scheduled to launch for consumer use later this year.

More details, including consumer launch and pricing, will be announced later. For more information, visit StagePlay.com.

About Scene Partners
Founded by Matt Britten (previously Broadway Brands, Broadway Briefing), Scene Partners is an experiential entertainment venture builder based in New York. Scene Partners works with entrepreneurs and leaders across the live entertainment landscape, creating, investing, and advising across all stages of the venture lifecycle to build exciting products and experiences for entertainment fans, and lasting value for its partners.

About Blue Man Group
Blue Man Group is a global entertainment phenomenon, known for its award-winning theatrical productions, iconic characters, and multiple creative explorations. Blending elements of theatrical performance, live music, and visual comedy, Blue Man Group delivers an innovative experience that defies categorization. Hilarious audience interaction, original music, and striking visuals, are combined with their signature use of paint, driving percussion, and exhilarating spectacle. Blue Man Group is universally appealing to a broad range of age groups and cultural backgrounds, and the live show has reached more than 50 million people worldwide. For more information, please visit blueman.com.